Not missing a step, Pier Nine remained open throughout the conversion process. Rank poured $6.8 million into the makeover, one that resulted in a two-casino facility with 24-hour bars, among other amenities, which include private cinemas and karaoke lounges. Part of that reworking of Casino Brighton was to rebrand it as Pier Nine Casino, cashing in on Brighton’s historical cachet as a seaside resort. Not many people would think of Doctor Who as a gambler but the old casino was “a bit of a Tardis,” in the words of Rank marketing chief Amy Culora. Grosvenor Casino Brighton has been reinvented by the Rank Organisation as a bigger, better Pier Nine Casino.
Amy Culora, Head of Marketing, Grosvenor Casinos chats to Peter White
